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logoForum - Aeroclub Tour brings corporate events to a meta level
Discussions | Aeroclub Tour brings corporate events to a meta level
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* Created by: November 29, 2022 - Tuesday, 06:17 AM
Name: Aeroclub Tour brings corporate events to a meta level
MICE-agency Aeroclub Tour presented a new product on the Russian market - corporate events in metaverses, created for business tasks. It is expected that in the next three years all advanced technology companies will launch MICE activities in the corporate metaverse, and within five years they will be joined.

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AEROCLUB WORLD - a metaverse that combines elements of physical, augmented, and virtual reality. In Metaverse, a virtual office can be created, duplicating the physical head office of the company, a conference room, a shop, a bank, a museum, a gallery, or a concert hall, gathering millions of virtual visitors at the same time. Customers get the opportunity to hold the event both on ready-made customized virtual platforms and to create a unique space for specific business tasks from scratch. Depending on the complexity of the project, its implementation will take from one month, the starting cost is $ 100,000.

"According to McKinsey & Company, the capitalization of the metaverse market by 2030 could reach 5 trillion US dollars. In the first half of 2022 alone, more than $120 billion was invested in projects related to the metaverse. The uniqueness of such virtual spaces is that they combine all kinds of content, have the capabilities of social networks and games, combine virtual objects with the real external environment and allow them to develop and interact without the restrictions of the real world. We believe that by 2030 most of the training and development activities, as well as activities in the field of internal communications will take place in the metaverse," said Andrey Zinkovetsky, CEO of Aeroclub Tour.

Participants of MICE activities will be able to interact with each other in the AEROCLUB WORLD metaverse both in the usual format using a computer and mouse, and in virtual (VR), augmented (AR), and mixed (MR) reality using special equipment. It is expected that in the near future the offices of companies will appear as rooms equipped with 3D glasses, joysticks, and other technologies for full immersion in the virtual world. For many companies, the opening of the corporate metaverse will be an opportunity to create a unique ecosystem of free interaction between employees of different offices, invited experts, and partners. Such networking will give impetus to the growth of creativity, the development of digital skills, and the creation of fundamentally new business value through the use of fresh ideas and the mutual enrichment of participants.

An additional advantage of AEROCLUB WORLD for the user will be the principle of "decentralized autonomous organization": it will enable event participants to take an active part in the life of the virtual space, develop the metaverse, influence decision-making and implement their ideas for the evolution of the project.

"During the pandemic, online technologies have become an integral part of our lives: even today, after the lifting of all restrictions, about 40% of corporate events are held in a hybrid format or using certain elements of online. Therefore, we see the unprecedented potential for the implementation of business tasks of our clients in the metaverse, - shares Alexander Pilia, Creative Director of Aeroclub Tour. – Thanks to gamification and personification, opportunities for comprehensive interaction with content and the effect of "revived reality", to which you can return even after the end of the event, the effectiveness of both internal and external communications, as well as marketing activities, will increase significantly against the background of an increase in the involvement of participants. Imagine team building, the guests of which can not just try on a costume "like an idol", but completely reincarnate in Michael Jackson or Keanu Reeves. And at the same time listen to a virtual concert of a guest star or ride sports cars, fly a paraglider, go into space or into the future - and all this within the framework of one event! Anything that was unrealistically cool, but inaccessible in life due to spatial and temporal boundaries, will become possible in the metaverse."

One of the attributes of the corporate metaverse AEROCLUB WORLD will be NFT. Each user will be able to buy realistic assets: clothes for the avatar, digital interior items for his workplace, vehicles, corporate souvenirs, and so on in the format of NFT tokens. Thanks to game mechanics, event participants will be able to earn tokens as part of corporate activities or receive them as an incentive, as well as, if desired, spend on social and volunteer initiatives of the company.

Aeroclub Tour experts expect that in the next three years all advanced technology companies will launch MICE activities in corporate metaverses, and within five years this tool will be actively used by trendsetters from retail, FMCG, and industrial companies.
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